Why The Name iSAW

The name iSAW is an acronym for ‘Imaginatively Superior Art Work’. It’s also an ironic play on the words ‘eye sore’ being the opposite of what I represent.

What Do You Do

I’m a self taught artist of different disciplines building a digital arts company to create and sell art in the NFT art world, as well as license my artwork for use in anybody’s digital, personal, business and commercial projects.

What Is Your Aim

My aim is to create art that engages and speaks to people, to educate and share knowledge through facts and storytelling, to entertain and lift the human spirit with a little humour and light banter, to leave you looking forward to coming back.

How Did It All Begin

It all began when I walked into an art gallery one day. While I was scanning the room as I was walking in, I became aware very quickly there was nothing that engaged with me, nothing I wanted to go closer to and see, no pleasure for my eyes anywhere. Realising all this before I had even reached the middle of the room, I decided I was done, I turned on my heels and headed back out the way I came in.

Feeling disappointed and a bit ticked off, my internal monologue started questioning me. ‘Why is this happening again? Why is there nothing that engages with me? Everywhere I go, I’m not seeing anything different, just versions of the same exhibits, why can’t somebody just create something different, for arts sake?’

I left the building and sat down for a bit. All my questioning eventually came back with one answer ‘Create the art you want to see yourself. If nothing is engaging you and there’s nothing different, create it yourself!’

That moment was a strange type of out-of-body experience in a way. I’m sitting there having a conversation with myself and answering back to myself, but I’m also observing these two voices deliberating with each other so as to come up with reasons and a solution as to why I’m becoming more disengaged with today’s so-called art. Words cannot really describe that precise moment of real-to-surreal-to-real exchange… then becoming consciously aware I’m about to embark on a life long quest with a quiet determination to connect with people like me who want to see and engage with a different type of art.

What Was Your Concept Behind iSAW

The concept behind iSAW began in January 2008.

“Think of the design of a house, a car, a watch, or any object – why does high quality examples of such things exist? mediocre examples exist? And poor quality examples exist? Simply because thought, quality and presentation starts in the mind and is a direct result of the end product.

Is art any different then? Are there any considerations to take into account as art is in the eye of the beholder and open to personal interpretation?

Maybe… but when something is thoughtfully designed, made with quality materials and aesthetically presented well, the natural conclusion is one of high standards. High standards is a benchmark.

Art is no different.”

Chris Jones

Digital Artist & Founder – iSAW Company

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