ABOUT

The Name iSAW

The name iSAW is an acronym for ‘Imaginatively Superior Art Work’. It’s also an ironic play on the words ‘eye sore’.

What We Do

We are a young and focused company showcasing conceptually different works of art from talented artists of different disciplines. We also create artwork for brand products, services and personal projects.

The Concept

The concept behind iSAW began in January 2008.

Think of the design of a house, a car, a watch, or any object, why does high quality examples of such things exist? Mediocre examples exist? And poor quality examples exist? Simply because thought, quality and presentation, or the lack of, starts in the mind and is a direct result of the end product.

Is art any different then?
Are there any considerations to take into account as art is in the eye of the beholder and open to personal interpretation?

Maybe, but when something is thoughtfully designed, made with quality materials and aesthetically presented well, the natural conclusion is one of high standards. High standards is a benchmark.

Art is no different.

iSAW – Imaginatively Superior Art Work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s