The iSAW Company
The name iSAW is an acronym for ‘Imaginatively Superior Art Work’. It is also a play on words “eye sore”, to which the ironic foundation has been laid.
We’re a young and focused company creating conceptually different artwork to promote brands, products and services. We’re also an art house creating artwork for personal projects, merchandising, licensing or just for fun.
The concept behind iSAW began in January 2008.
Think of the design of a building or a house, a car, watch, clothes, or anything you can think of, why does high quality examples of such things exist? Mediocre examples exist? And poor quality examples exist? Simply because thought and quality, or the lack of, starts in the mind and is a direct result of the end product.
Is art any different then?
Are there any considerations to take into account as art is in the eye of the beholder and open to personal interpretation?
Maybe, but when something is thoughtfully designed or made with quality materials, the natural conclusion is one of high standards, and high standards is something we all appreciate in many areas of life.
Art is no different.
iSAW – Imaginatively Superior Art Work.