About iSAW Company

Who Am I

My name is Chris, but in the mindset of producing creative ideas, I go by the name iSAW. The name iSAW is an acronym that stands for ‘Imaginatively Superior Art Work’. The name cleverly and ironically teases the true definition of ’eye sore’, as my designs are visually appealing presenting exquisite creations that captivate the gaze.

What Do I Do

I’m a visual designer - a self-taught digital artist, photographer, and graphic designer combined into one, unifying my diverse experiences and crafting my distinctive brand to bring back imaginative art through fashionable clothing and luxurious accessories.

What Is My Aim

My goal is to display diversity, distinctiveness, creativity and fun with my art through various clothing and luxurious accessories, designed for those who embrace their personality and individuality.

What Is My Inspiration

The inspiration behind iSAW began in January 2008.

“Consider the design of a house, a car, a watch, or any object. Why do high quality examples exist, mediocre and poor quality examples exist? Everything starts in the mind during conception, from the detail, quality (or lack of), and presentation that dictates the end product.

Is art any different then?

Are there any considerations to take into account knowing that art in any form, is in the eye of the beholder and open to personal interpretation?

Maybe... but when something is thoughtfully designed, made with quality materials and aesthetically presented well, the natural conclusion is one of high standards. High standards is a benchmark.

Art is no different.”

What Principles Does iSAW Company Live By

I have a 'quality first' mindset, and that's what drives me.

From my designs, to the craftsmanship & materials of my products, manufacturers and suppliers, and to my worldwide customers, I run a global on-line business while trying to change the narrative to all those connected to me - quality and high standards is my benchmark.

As global businesses are rapidly changing with the incorporation of A.I into everything, even technology can be of no good if the end user can't feel the quality of the service. This is why I'm taking my time to seek the same like-minded standards of technology where A.I has to learn, I don't rush what I do, I refine what I do.